Fanta is the second-oldest brand of the Coca-Cola company and its second most popular brand outside of the United States. The brand is known for its fruit-flavored carbonated soft drinks.
Fanta was looking for a strong partnership with a big influencer to reach the young audiences in the Spanish market. Divimove connected the brand with influencer Elrubius and created a campaign including TV, branded content on YouTube, social media posts and digital ads.
"The campaign reached more than 6,7 million views in record time."
The campaign was constructed around its product launch of customisable named cans, and the campaign influencers were to present their nicknames to their audiences. Elrubius launched the campaign, followed by eight other influencers on several other social media platforms.
The campaign reached more than 6,7 million views in record time, and the hashtag #faunafanta was a trending topic in Spain and throughout the world for more than 2 hours.