R3HAB joins Divimove's DRM portfolio
March 30, 2020
Fadil El Ghoul, better known under his stage name R3HAB, is one of the most famous Electronic Dance Music (EDM) DJs in the world. In the Top100 ranking of DJ Mag he ranks 14th. His successful songs and remixes reach a million people on YouTube. R3HAB and his label CYB3RPVNK are now part of Divimove's Digital Rights Management (DRM) portfolio. The common goal is to manage and protect the DJ's intellectual property on YouTube in order to increase and monetize his online reach.
Rodney Kolf, International Label Manager of CYB3RPVNK: ''The YouTube platform has become an integral part of the music world. That's why it's very important for us to be able to entertain an audience as large as possible with R3HAB's music. I'm relying on Divimove's knowledge and expertise to achieve that goal. I'm really looking forward to fruitful collaborations".
Combined, the YouTube channels "R3HAB" and "CYB3RPVNK", his label channel, attract more than 8 million monthly video views. The Dutch top DJ is known for his popular song "All Around The World (La La La)", which has generated more than 28 million views to date. R3HAB also regularly collaborates with the world's greatest music artists, including ZAYN.
Divimove will support R3HAB and CYB3RPVNK with its Digital Rights Management services. Through the use of DRM, music artists and online content creators are able to prevent unauthorized use of their online content. This goes hand in hand with generating revenue from third-party content, developing the right YouTube strategy based on DRM-collected backend data, and maximizing online reach.