Divimove signs YouTube top creator Dylan Haegens
April 16, 2019
Dylan Haegens is one of the Netherlands' best-known YouTube stars. His slickly produced comedy videos regularly draw an enthusiastic audience in the millions. Now Haegens has become the latest addition to Europe's biggest network of influencers, run by RTL Group subsidiary Divimove. From now on, the talented entertainer and his YouTube videos will be marketed by the online video company Divimove. Their shared objective is to further expand the reach of Haegens' existing channels and monetise the production of content through sustainable brand partnerships.
Dylan Haegens says: "Divimove and I speak the same language and share a great passion for social video and creative content.I'm very happy to become a member of the Divimove family and have the opportunity to follow our first few successful projects together by working alongside the experienced team in Amsterdam on a long-term basis".
Together, the YouTube channels Dylanhaegens,TeamDylanHaegens and Marit tussen de Mannen, run by Haegens and his partner Marit, generate a total audience of 900 million video views and reach an audience of more than 2 million viewers. Yet the Dutch entertainer isn't just idolised by young people for his YouTube videos. Publishing his own magazine De Dylan and releasing his first film De film van Dylan Haegens (The Dylan Haegens Movie) has raised his brand beyond social networks.
Together with Divimove, he and his team will now be working together in the areas of influencer management, audience development and digital rights management.