Ubisoft

Influencer Marketing + Strategy

About the client

Ubisoft is a leading international video game publisher. The brand is known for developing successful video games such as Assassin's Creed, Rainbow Six, Far Cry, The Crew or Watch Dogs.

The challenge

Ubisoft was seeking an out-of-the-box creative idea in order to promote the release of its new game "Rainbow Six Siege" within young target groups in Germany and the Netherlands.

"In total, 13 videos were produced, generating more than 2 million views and over 111,000 likes on YouTube."

The idea

Brandboost brought together leading YouTube influencers from the gaming and entertainment vertical for an epic branded entertainment video series on YouTube. A Dutch and a German influencer team competed against each other in challenges where gaming met real life.

The results

13

videos produced

2 Million

views generated

111,000

likes on YouTube

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