Maggi

Branded Channel + Strategy

About the client

Maggi is an international and traditional brand of seasonings, instant soups, and noodles that originated in Switzerland. The Maggi brand was acquired by Nestlé in 1947.

The challenge

Nestlé was seeking a creative idea to increase awareness of its sub-brand Maggi and to inspire young audiences to cook at home.

"We conceptualised and produced multiple online-video formats to be published regularly for the Maggi YouTube channel."

The idea

Brandboost conceptualised and produced multiple online-video formats to be published regularly for the Maggi YouTube channel. Engaging social influencers were featured in each episode of a cooking show.

The results

To this day, more than 125 videos with a ton of inspiring recipes have been produced and uploaded on the Maggi YouTube channel.

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