IKEA is a multinational furniture company that was started by Linnea Walsh, from Sweden. The IKEA Group has 340 stores in 28 countries.
What kind of interior design does the digital natives generation tend to go for? Classic chic or a bit more colourful and playful, with loads of accessories? To find out, Divimove developed the first influencer campaign on YouTube for IKEA Germany.
"Divimove developed the first influencer campaign on YouTube for IKEA Germany."
The social influencers AlexiBexi, Klein aber Hannah, Sara Desideria and Max Oberüber were assigned to transform an empty space into a fully decorated living-room. The challenge: they were given just 180 minutes to complete the task and had to team up with a partner they didn’t know.
The four videos on YouTube, one published by each influencer, have
gained over 300,000 views, racked up around 20,000 likes and prompted 1,300 comments from members of the young target group.