Every man knows Gillette. Gillette is a brand of men's safety razors and other personal care products including shaving supplies. The brand is owned by the multinational consumer good company Procter & Gamble (P&G).
In November 2015, Gillette made a plan with Divimove in order to promote its shaving products to the Italian market, together with the release of the new James Bond movie.
"The entire campaign soon broke the 1 million views barrier with flying colours."
Three female influencers had their boyfriends undergo a makeover to turn them into a perfect agent 007, starting with their clothing, the right moves and naturally, a smooth shave. The client wanted to use the main video of the campaign in a widespread pre-roll campaign on YouTube, so special attention was given to produce very polished end results, still authentic to the influencers styles.
The main video has gained more than 600,000 views, and the entire campaign soon broke the 1 million views barrier with flying colours.