Deutsche Bahn

Influencer Marketing

About the client

Deutsche Bahn (DB) is one of the world’s leading passenger and logistics companies and operates in 130 countries. The company’s railway activities in Germany – with about seven million passengers and 1,138,000 tons of freight transported every day – are its core business.

The challenge

Deutsche Bahn is looking for 3,000 students a year in order to fill its trainee job positions, combined with vocational training and degree programs. The company approached Divimove in order to create awareness of its online job profiler and to drive traffic to the website.

"Deutsche Bahn is no longer being perceived as an old-fashioned employer and the campaign increased awareness within the target audience."

The idea

“DieLochis” are the most influential young twins in Germany. They produced a series of three online videos in their very own style that highlighted different job profiles within the Deutsche Bahn Group.

The results


videos produced

1.2 Million

total views on YouTube


social media posts

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