Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. Puma offers performance and lifestyle products in categories such as football, running, training and fitness, golf, and motorsports.
The launch of the second season of the popular drama series 4 Blocks needed a media solution designed to generate maximum interest among male viewers aged between 18 and 50 who are devotees of an urban lifestyle and fans of German rap music.
"The TV channel where 4 Blocks airs, attracted 2,000 new subscribers by the end of the campaign."
Divimove developed a media strategy designed for YouTube, based around pre-roll ads and an array of YouTube channels matched to the target demographic, where the pre-roll ads were broadcast.
Over the three-week campaign, the pre-rolls generated an audience of over 1 million impressions and were viewed around 700,000 times by the core target group aged 18-34. The YouTube channel run by TNT Serie, the TV channel where 4 Blocks airs, attracted 2,000 new subscribers by the end of the campaign.