Influencer Marketing + Strategy


Influencer Marketing + Strategy


Story behind

The Challenge

Ubisoft was seeking an out-of-the-box creative idea in order to promote the release of its new game "Rainbow Six Siege" within young target groups in Germany and the Netherlands.

What's inside

The Idea

Divimove brought together leading YouTube influencers from the gaming and entertainment vertical for an epic branded entertainment video series on YouTube. A Dutch and a German influencer team competed against each other in challenges where gaming met real life.

What happened

The Results

A total of 13 videos were produced and published on YouTube, receiving over two million clicks and generating high community engagement with over 110,000 likes.

videos produced
2 Mio.
views generated
likes on YouTube

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