Branded Channel + Strategy

Maggi

Branded Channel + Strategy

Maggi

Story behind

The Challenge

The Nestlé brand Maggi is very well known in Germany, but mostly within the 35+ age group. To change this and reach younger audiences, a creative idea was needed that would appeal to the young digital generation.

What's inside

The Idea

Divimove regularly designs and produces hero and hub content for the Maggi YouTube channel. Inspiring cooking recipes, entertaining cooking challenges and tons of fun await spectators on the Maggi channel today. As format guests, influencers are occasionally integrated. Keywords and SEO help to find the right content every week.

What happened

The Results

Since the partnership began, over 25,000 new subscribers have been generated. The contents of the channel are tailor-made for the respective platforms, also advertising on Facebook and Instagram.

3+
video formats developed
250+
videos produced
23 Mio.
views on YouTube

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