What kind of interior design interests digital natives? Classically chic or do they prefer more colorful and playful? These questions had to be answered for IKEA.
Brandboost developed their first ever IKEA influencer marketing campaign on YouTube. AlexiBexi, Klein aber Hannah, Sara Desideria and Max Oberüber were selected as IKEA brand influencers to compete against each other in teams. Their job was to turn an empty room into one fully equipped for living. The challenge: they only had 180 minutes to do so.
The results of the individually styled rooms were posted on the YouTube channels of the influencers and reached over 300,000 video views, 20,000 likes and more than 1,300 comments within young audiences.