Influencer Marketing

Gillette

Influencer Marketing

Gillette

Story behind

The Challenge

Based on the latest James Bond film launch in Italy, Gillette sought after a creative idea to promote their shaving products towards ‘real’ men and gain attention within young target groups.

What's inside

The Idea

Three female social media influencers gave their friends a complete ‘agent makeover’ – from clothing and movements, to a proper wet shave with Gillette, just like the real Bond. The main video of the campaign was subsequently promoted in a wide-reaching pre-roll campaign on YouTube.

What happened

The Results

The main video was viewed over 600,000 times and the entire campaign quickly reached its goal of surpassing one million views on YouTube.

1 Mio.
views on YouTube
3
videos produced
16k
likes on YouTube

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