Influencer Marketing


Influencer Marketing


Story behind

The Challenge

In continuation of the year-long campaign of #playbold together with Doritos, Divimove continued the series by challenging four popular YouTube influencers to an epic drone race.

What's inside

The Idea

The influencers created two videos each. The first was about preparing for the challenge and learning to fly a drone. They also asked their audience to vote for them as the winner of the challenge on In the second video the influencers directed the audience to the Hero video that was uploaded on Doritos brand channel on YouTube.

What happened

The Results

Six hero videos were posted on YouTube. The communities sent YouTuber Gio skydiving, the boys from ‘Smoare’ jumped from a height of 25 meters in an air cushion, while influencer Fifalosophy proved himself in a crazy slat shooting. Of course the main challenges were ‘Sizzling Salsa’ and ‘Ultimate Cheeseburger’.

2 Mio.
views reached
of votes were given
was shown in cinemas

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